The North American Borderplex offers an abundance of outdoor and indoor opportunities for residents, visitors and employers to partake year-round. Rich with cultural history, geography and cutting edge innovation; the region is a tourism oasis.


Cultural Tourism

Located at the intersection of two countries and three states, the North American Borderplex is a cultural melting pot unlike anywhere in the world.

Beginning in the 17th century, the Spanish established a series of missions across what is now El Paso and Cd. Juárez. These missions, which still stand today, are among the earliest representation of our region’s long history. For more information, visit the Mission Trails.

For a more contemporary look into the North American Borderplex's unique culture, visit one of our many museums and galleries. Highlights include the El Paso Museum of Art, the El Paso Museum of History, the Museo de Arte de Cd. Juárez, La Rodadora Children’s Museum in Cd. Juárez, and the Farm and Ranch Museum in Las Cruces.  

And of course, the Borderplex is home to an exciting and growing dining scene. From down-home establishments serving fresh, authentic Mexican cuisine to innovative, fine-dining destinations, the region offers an incredible diversity of experiences.

Eco Tourism

The region is home to a rugged bio-diverse landscape with 300 days of sunshine a year, perfect for hiking, camping, and multiple outdoor adventures. Our outdoor recreation is world famous. A quick two-hour jaunt will land you in the scenic Lincoln National Forest, Gila Wilderness, Dunes de Samalayuca, or Hueco Tanks State Park.

Enjoy fishing at various lakes and rivers in West Texas and Southern New Mexico, or tackle your favorite water sport at Elephant Butte Lake. Come winter, escape to Ski Apache in Southern New Mexico to ski a 12,000-foot peak with more than 700 acres of skiing terrain. Ski Apache features 55 trails served by 11 lifts, including New Mexico’s only gondola.

Franklin Mountains State Park offers great hiking, biking, and rock climbing. Visit for the day or camp overnight. Look for geocaches, bird (and nature) watch, or bring a picnic. Franklin Mountains is the largest urban park in the nation at 26,627 acres. It covers about 40 square miles, all within the city limits of El Paso.

Numerous public and private golf courses in the region offer a variety of venues, from traditional layouts to mountain courses or desert links

Sporting Events and Entertainment

The region’s reliable weather, open spaces and diverse, picturesque landscape are assets in attracting major sporting events, whether related to biking, climbing, or multiple extreme sports events like the X Games. The region is host to an annual international biking competition, home of the El Paso Chihuahuas, the region’s newest Triple-A baseball team, and Bravos de Juarez, the region’s newest Mexican soccer club.

With 12 collegiate sports, the UTEP Miners offer students many chances to cheer on student athletes throughout the year.  The NMSU Aggies sponsor six men's and eleven women's teams in NCAA sanctioned sports.

Whether you're into playing slots, dining at one of their restaurants, betting on a horse race, or stopping by to see a concert, you'll enjoy Sunland Park Racetrack and Casino. Enjoy over 700 state-of-the-art slot machines and year-round simulcast wagering from tracks all over the world.

Sun City Music Festival

Medical Tourism

The region’s reputation for research and top-notch medical care, along with the Medical Center of the Americas in El Paso and top-notch hospitals - including Hospital Angeles in Cd. Juárez - have made the Borderplex a destination for medical tourists looking for high-quality care at lower rates.